Why We Created a Docuseries (and the Stories That Brought It to Life)

If you told someone a construction company was producing a docuseries, they’d probably expect before and after shots, transformation timelapses, and customer testimonials.

That’s not what this is.

The Making of Big Fish Contracting wasn’t created to showcase projects, but to tell stories. Real ones. The kind that don’t fit neatly into a sales pitch.

Before there was a docuseries, there was the Under Construction podcast.

The podcast gave us a space to talk openly about the industry. From what works to what doesn’t, and what homeowners actually experience during renovations. More importantly, it gave us something we didn’t expect: Stories.

Not just about construction, but about people.

• Homeowners navigating stressful, emotional situations
• Team members with unique paths and perspectives
• Moments on job sites that revealed something deeper than the work itself

The more we recorded, the clearer it became. These stories deserved more.

The docuseries wasn’t born out of a marketing initiative, but out of a desire to tell a story. We partnered with Switchback Cinema and gave them a simple direction: Follow the story.

We didn’t have a rigid structure or forced messaging. There was no script, just real people, real moments, and the freedom to capture what unfolded.

The first season of The Making of Big Fish Contracting focused on introducing the people behind the company.

Not just what we do, but who we are. Throughout season one, you’ll meet:

The Dreamer – Erik Dieringer, Owner

The Dancer – Chad Whelan, Exterior Renovation Consultant, and Tanya Weltzin, Office Manager

The Carpenter – Aaron Schwind, Carpenter

The Traveler – Diego Velasco, Siding Applications Engineer

The Competition – 4 Brothers Contracting

After Season One, we knew we wanted to go further. Instead of telling individual stories, Season Two connects them, creating a more complete picture of the people and experiences behind Big Fish.

Across all our conversations, a common theme emerged: vulnerability. This season goes beyond the job site into people’s homes, personal experiences, and moments that aren’t polished or planned. These stories are less about what happens during a project, and more about what those projects mean to the everyone involved.

Season two covers:

The House – The personal story behind Big Fish Contracting’s new office space

The Secret Place – The Emerson’s story, both as customers and their personal experiences in the industry

Redemption – Lindsay Dieringer’s story

Between Frames – Our project manager Kelsey Kasten’s story

The Artist – Tim Spransy’s story (and how everyone else connects)

We could have compiled project timelapses or client testimonials for a promotional ad campaign, but those weren’t the stories we needed to tell. As we’ve uncovered on the podcast,

• Trust is built through transparency
• Relationships matter more than transactions
• Everyone, homeowner or team member, has a story worth telling

You’ll notice this docuseries isn’t a highlight reel. It shares the lows with the highs, and the in-between moments that are often left out.

There are no scripts, perfect soundbites, nor attempt to tidy things up into a neat, predictable narrative.

Because that’s not real life (and it’s not how we work). What you’ll see instead are honest conversations, unexpected moments, and stories that unfold in ways we couldn’t have planned. Some are lighthearted, some are emotional, but all of them are real.

All episodes of The Making of Big Fish Contracting are available on YouTube.

If you’re just getting started, we recommend beginning with Season One to get to know the people behind Big Fish, then continuing into Season Two to see how those stories connect and evolve.

We didn’t create this docuseries to stand out, but because it felt true to who we are. At the end of the day, construction is what we do. But people are why we do it. If this series does anything, we hope it reminds you of that.

Behind every project is a person, and behind every home is a story. Those stories are always worth telling.